Advertise your business everywhere you go with custom vehicle wraps

1/25/2022

Does your business's marketing plan include vehicle wraps? Here are the top reasons why you should be utilizing this highly effective advertising tool.

Brand awareness

You want consumers to recognize and remember your company, which keeps you top of mind with your audience. If people know your brand, they can become familiar and comfortable with it. So when it comes time to make a decision on who to buy from, they are more likely to buy from you. Professional branding also increases trustworthiness, which leads to more sales.

Boost your business

There are so many big benefits, one of the most important being high ROI. Vehicle wraps are basically a mobile billboard, which is extremely valuable. Achieve your business goals faster by expanding your audience, while increasing website traffic and sales.

Grab attention and leave a lasting impression

Your business will be hard to miss with these standout attention-grabbers. Just think about how many times a flashy vehicle has caught your eye while waiting in traffic. Not only does it help your business get noticed, it also enhances the visual appeal of any car.

Cost Effective

Instead of paying for a billboard that only lasts a month or other items that can be thrown away by the consumer, you can make a one time investment in a vehicle wrap that lasts multiple years, creating endless amounts of impressions per advertising dollar.

Active Advertising

Reach new people every day, gain wider audience views, and nearly unlimited exposure around town with mobile marketing. Visibility in your local community will create buzz and word of mouth referrals for your business. Driving and parking a wrapped vehicle around a busy area can increase brand recognition among residents. By simply doing this, you can attract the attention of people in many different communities, and increase your sales in a short period of time.

Popular investment among businesses

Over the past year, we have seen exponential growth in popularity as more and more businesses realize the effectiveness of vehicle wraps. They are much more effective than stationary outdoor advertisements such as billboards because they are spontaneous and unexpected. They demand attention everywhere they go, which makes them a powerful, and cost-effective piece of a business's marketing plans. They allow you to reach new customers and impress them with your professional presence.

Consumer friendly

Non-aggressive advertising

Efficient

Provide an additional use for your vehicle

Vehicle wraps are considered to be among the most successful and cost-effective forms of outdoor media. Help your customers find you with 24/7 visibility, driving around town or parked. There have been many studies done in the past few years about the effectiveness of vehicle wraps. We collected some of the findings below.

Studies have shown people are more attracted with mobile media such as fleet graphics and vehicle wraps, than with stationary outdoor advertising, such as billboards.
Brands that appear on vehicle wraps are said to be 15 times likelier to be remembered compared to other forms of outdoor advertising.
Another study showed that 92% of consumers claim to actually read the copy on fleet graphics. While 30% of consumers make buying decisions based on mobile advertisements on vehicles
When it comes to your advertising dollars, studies show that vehicle wraps are one of the most effective forms of marketing.
A 3M study showed "Mobile media advertising offers the lowest cost-per-impression of any major advertising medium."

The overall consensus is that vehicle wraps are highly effective in catching attention, increasing brand awareness, and boosting sales.

Tips for designing

Help your customer easily find you by catching their eye with a professionally designed vehicle wrap.

Simplified, clean messaging

Allow a pedestrian or motorist an opportunity to quickly understand what your business has to offer. You only have a few seconds to make an impact, so make sure to include the proper amount of information. Be mindful of not incorporating too many elements that will overcrowd the design. Emphasize your key message with simple branding such as your logo and a way to contact you.

Cohesive branding

All of your advertising elements (business cards, website, brochures, signage, vehicle wraps, etc.) should use your specific brand colors, fonts, logo, and design elements. This provides a professional look, builds brand awareness, and creates a recognizable company that consumers will trust.

Stand out and stand apart

A well designed and installed wrap can make you stand out from your competitors in a good way. Bad design and wraps that keep failing, will draw the kind of attention you don't want, and reflect poorly on your company.

Choose the right company

Unfortunately the phrase, "you get what you pay for" is extremely true in the print industry. Make sure you choose a company that has the skill and experience so that your investment doesn't go to waste. Trusting the wrong company can lead to headaches and valuable time lost having it re-done multiple times. Pay once to have it done right the first time. The Bannerville design team will work directly with you. We take the time to figure out your unique needs, and suggest various design options. Our design team uses their years of experience and expertise to make sure you get the most out of your investment.

Advertise your business everywhere you go

The biggest benefit of vehicle graphics, according to our Vice President Tom Sitkowski, is their 24-hour, drive-by marketing effect.

“It really is fantastic. We get five to 10 calls a week from our own trucks out there on the road every day.”

Tom Sitkowski
Vice President
Bannerville