Our design team worked with the Village of Lisle to develop a modern campaign that showcased their Corporate Corridor.
Lisle's prestigious Corporate Corridor includes numerous, nature friendly office parks. These corporate complexes are home to many of DuPage County’s largest employers and feature some of the most luxurious and spacious Grade-A office space in the Chicagoland area.
Corporate Corridor 2020 Campaign
In July, the Village of Lisle reached out to our design team wanting to replace their current light pole banners with a new campaign that was cohesive with their downtown campaign we designed and produced for them last year.
Downtown 2020 Campaign
While both campaigns needed to be cohesive, the two areas are completely unique and each required a different overall look and feel. The downtown banners were going to be viewed up-close, by people walking by. The banners located along the corporate corridor were mainly going to be seen by people driving, at a faster pace. For the downtown banners, we decided on a more detailed design, with an earthy color palette. For the corporate corridor, we only have a few seconds to grab the attention of people driving by, so the design needed to be minimal but bold.
Our design team started with a discovery call with the client. The discovery call included a discussion about goals, expectations, timeline, colors, imagery, fonts, and ideas they had for the overall look and feel of the campaign. Next, our design team got to work creating a concept to present to the Village of Lisle.
The sophisticated and bold color scheme was carefully chosen to generate a strong visual presence along the street. This dynamic color scheme was paired with minimal design elements for maximum impact. Three different banner designs were created that incorporated real spaces from around the area.
The first concept we presented to the client was met with excitement. After only a few small revisions were made to the designs, the final campaign was approved and sent to production. Overall the entire project, from initial contact to installation, took about 4 weeks.
The 32 banner campaign is installed on the light poles along Warrenville Road in Lisle, Illinois.